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Digital Marketing Automation Specialist - 12-month fixed term

  • All Locations
  • Remote
  • Brisbane
  • Adelaide
  • Bendigo
  • Geelong
  • Melbourne
  • Full Time
  • Closing at: Aug 9 2022 at 23:55 AEST

To be Australia’s Bank of choice we need to be constantly changing and evolving, offering our customer’s creative and innovate products and services. Our Digital Marketing Centre of Excellence delivers rich, digital experiences that acknowledge customer’s choice and are relevant to their diverse and evolving needs.

Within this Centre of Excellence sit Digital Marketing Communications, the control centre for multi-channel direct customer contact combining marketing, engagement, and service messaging in one team.

Known internally as a Digital Marketing Communications Specialist, you will manage highly effective everyday banking product campaigns via a Marketing Automation suite of tools.  Collaborating cross functionally to ensure that campaign briefs and processes are aligned to the overall customer contact strategy, you'll work closely with various business stakeholders to provide expert knowledge and solutions in an omni-channel environment which achieve customer loyalty, retention, and acquisition across the everyday banking portfolio of products.

Bring your test and learn philosophy to measure the outcomes of engagement activity to refine and improve, feeding in to always on campaign activity. You’ll have the opportunity to make a real impact and add value as you grow your career with us.

Join a positive team with a wealth of technical expertise that work collaboratively to support each other, love to have a laugh, are willing to try new things, and always have time for each other. Be part of an organisation that are investing heavily in technology and data to be innovative and always put our customers first.

This is a 12-month fixed term contract with a genuine possibility of extension. All locations considered and flexible work options available.

As the Digital Marketing Communications Specialist, you will:

  • Leverage knowledge and insights to identify and drive Marketing engagement opportunities
  • Identify the best selection of customers to ensure timely and relevant content is delivered
  • Manage best practice and expertise around the customer experience using the Marketing Automation suite
  • Regularly monitor holistic effectiveness and performance metrics and indicators
  • Collaborate with stakeholders to implement and manage the delivery of campaigns
  • Contribute to post implementation reviews to measure the success of marketing campaigns including test and learn activities


To be successful in the role, you'll have:

  • Prior experience in a similar Marketing Automation / Data Specialist role within a large complex organisation
  • A proven track record of delivering successful, data-driven marketing automation campaigns/solutions
  • Experience with Marketing Automation Software (Unica Campaign, Acoustic Campaign or similar MarTech platforms)
  • Experience working with Enterprise Customer Relationship Management systems
  • Experience in business analytics and data analysis and the ability to communicate insights to a range of audiences (technical and non-technical)
  • Ability to develop in HTML and design email templates - desirable


At Bendigo and Adelaide Bank we believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury or disability to equitably participate in the selection process.

If you’re excited to be part of an organisation with a rich history and a bright future - then this could be the role for you!  Be quick to apply as applications will be reviewed as they are submitted, and the advert may close before the listed closing date.


It is a condition of employment with the Bank that you are fully vaccinated against COVID-19, unless you have a medical contraindication or acute illness which prevents you from receiving the vaccine and you provide satisfactory evidence of this to the Bank.


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