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Digital Marketing Specialist - full or part time fixed term contract to Oct 2023

  • 932929
  • All Locations
  • Sydney
  • Adelaide
  • Bendigo
  • Melbourne
  • Full Time
  • Full and/or Part Time
  • Part Time
  • Closing at: Aug 11 2022 at 17:00 AEST

 

To be Australia’s Bank of choice we need to be constantly changing and evolving, offering our customers creative and innovate products and services.

Our Digital Marketing Centre of Excellence delivers rich, digital experiences that acknowledge customers’ choice and are relevant to their diverse and evolving needs. Within this Centre of Excellence sit a team of Digital Performance Marketing Specialists who proactively use data-driven approaches across digital channels and new technologies, constantly seeking to improve efficiencies and effectiveness not only in performance but also in day-to-day ways of working and processes.

 

About the role

We currently have an exciting opportunity for a Digital Marketing Performance Specialist to drive all paid digital activity for a portfolio with a mix of B2B and B2C financial products.

In this role you’ll have end-to-end ownership of digital activity, both always on and campaigns, from strategy to execution including brief responses, channel implementation, ongoing optimisation, and performance reporting. You will use digital marketing channels to drive performance, focussing on customer acquisition and leveraging strong data-driven insights and external market trends.

As the Digital Marketing Performance Specialist, you will:

  • Devise, implement, and optimise effective digital marketing activity in line with primary objectives and clearly defined metrics of success
  • Measure, track, and interpret performance trends from digital marketing activity to identify opportunities for improvement, to drive sales, improve customer experience, and increase awareness where relevant
  • Drive the success of all digital marketing activity for the business by focusing on continually improving metrics of success
  • Liaise with stakeholders and external partners to build best-in-class digital strategies and industry best practice, including measurement studies and the development of made-for-digital creatives

 

Join a small, tight-knit team that work collaboratively to support each other, emphasising the need to grow and continuously improve.

 

This is a fixed term maternity leave cover contract until Oct 2023.  Ideally, this role will be based in one of our main office locations in Sydney, Adelaide, Melbourne or Bendigo for the days that you’re in the office, noting that hybrid ways of working are core to how we operate today. We are also open to the role being either full time or part time four days per week, so talk to us about what flexibility looks like to you.

 

About you

We are looking for someone with a growth mindset and the genuine desire to learn and stretch yourself, plus:

  • Hands-on experience with a range of digital advertising (agency, in-house advertiser, or publisher side), and in particular paid social, paid search, digital video, and display.
  • Ability to turn data into actionable insights to drive measurable outcomes, leveraging data visualisation and critical thinking
  • A track record of increasing quality traffic and optimising return on investment 
  • Proficiency with Google (Google Ads) and Meta (Facebook Ads) products 

 

About us

Bendigo and Adelaide Bank has a unique position in the Banking and Finance industry: we are a trusted brand with a (really!) high Net Promoter Score and the time is right for growth as businesses reconsider the sort of bank they want to partner with.

With more than 160 years of history, we are proud of our position in the community with more satisfied customers than any other Australian bank.  Every day, we work hard to bring our company purpose to life; feeding into the success of our customers and communities and not off it. 

We're more than just a bank with banking products. We change the lives of customers and communities. Commercial actions with heart!

Our time is now. We are challenging the status quo and we're excited about our future!

 

Why us?

There's so much more to a career with Bendigo and Adelaide Bank than just banking. 

Get real benefits, work life balance and flexibility. You bring your brilliant mind and we’ll help you take your learning to the next level with on the job training and external development opportunities - we want you to shine. After all, YOU are the difference that makes us the better big bank.

We believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury or disability to equitably participate in the selection process.

 

 

If you’re excited to be part of an organisation with a rich history and a bright future - then this could be the role for you! Apply now. Be quick to apply as applications will be reviewed as they are submitted, and the advert may close before the listed closing date.

 

It is a condition of employment with the Bank that you are fully vaccinated against COVID-19, unless you have a medical contraindication or acute illness which prevents you from receiving the vaccine and you provide satisfactory evidence of this to the Bank.

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