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Marketing Automation Specialist - 12-months fixed term

  • All Locations
  • Sydney
  • Brisbane
  • Ipswich
  • Adelaide
  • Bendigo
  • Melbourne
  • Full Time
  • Closing at: Dec 5 2021 at 23:25 ACDT

To be Australia’s Bank of choice we need to be constantly changing and evolving, offering our customer’s creative and innovate products and services. Our Digital Marketing Centre of Excellence delivers rich, digital experiences that acknowledge customer’s choice and are relevant to their diverse and evolving needs.

Within this Centre of Excellence sit Marketing Automation, the control centre for multi-channel direct customer contact combining marketing, engagement, and service messaging in one team.

We currently have a 12-month fixed term contract opportunity for a Marketing Automation Specialist that has genuine possibility of extension. Reporting into the Marketing Automation Manager you will manage highly effective Everyday Banking product campaigns via a Marketing Automation suite of tools.

Collaborating cross functionally to ensure that campaign briefs and processes are aligned to the overall customer contact strategy. Working closely with various business stakeholders, you will deliver expert knowledge and solutions in an omni-channel environment, which achieve customer loyalty, retention, and acquisition across the Everyday Banking portfolio of products.

Bring your test and learn philosophy to measure the outcomes of engagement activity to refine and improve, feeding in to always on campaign activity. You’ll have the opportunity to make a real impact and add value as you grow your career with us.

Join a small, tight knit team with a wealth of technical expertise that work collaboratively to support each other. Be part of an organisation that are investing heavily in technology and data to be innovative and always put our customers first.

This role can be based in any of our main office locations: Melbourne, Sydney, Adelaide, or Bendigo for the days that you are in the office, and then other days you’ll be working from home to help better balance your life and work.


As the Marketing Automation Specialist you will:

  • Leverage knowledge and insights to identify and drive Marketing engagement opportunities
  • Identify the best selection of customers to ensure timely and relevant content is delivered
  • Manage Marketing Automation best practice and expertise around the customer experience including design, content, and copy
  • Unearth complementary channel opportunities to improve and evolve the customer experience to drive deeper customer satisfaction, higher conversion/retention and generation of insights
  • Regularly monitor holistic effectiveness and performance metrics and indicators
  • Contribute to post implementation reviews to measure the success of marketing campaigns including test and learn activities


To be successful in the role, you'll have:

  • A relevant tertiary degree in Marketing, Computer Science, or related discipline
  • Prior experience in a similar Marketing Automation Specialist role within a large complex organisation
  • Proven track record of delivering successful, data-driven marketing automation campaigns/solutions
  • Experience with Marketing Automation Software (Unica Campaign, Acoustic Campaign or similar MarTech platforms)
  • Experience working with Enterprise Customer Relationship Management systems
  • Experience in business analytics and data analysis, being able to communicate insights to a range of audiences (technical and non-technical)
  • Ability to develop in HTML and design email templates


At Bendigo and Adelaide Bank we believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury or disability to equitably participate in the selection process.

If you’re excited to be part of an organisation with a rich history and a bright future - then this could be the role for you! Apply now.


It is a condition of employment with the Bank that you are fully vaccinated against COVID-19, unless you have a medical contraindication or acute illness which prevents you from receiving the vaccine and you provide satisfactory evidence of this to the Bank.

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