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Senior Marketing Manager – Everyday Banking

  • 928238
  • Remote
  • Sydney
  • Brisbane
  • Adelaide
  • Bendigo
  • Melbourne
  • Victoria
  • Full Time
  • Full and/or Part Time

To be Australia’s Bank of choice we need to be constantly changing and evolving, offering our customer’s creative and innovate products and services.

Having set a new three-year strategy to be the best in class, the Group Marketing team create rich, digital customer-centric experiences through working with internal and external centres of excellence, delivering a service that is second to none!

Our Consumer Banking Marketing team develop targeted campaigns that deliver commercial outcomes and continued growth ensuring that we remain at the forefront in our industry.

We currently have a permanent opportunity for a Senior Marketing Manager to execute our Marketing strategy for Cards and Deposits, our Everyday Banking products. Leading and coaching a team of three subject matter experts your focus will be to develop, deliver, and review best in class Marketing activity driving acquisition, growth, and retention to align with our overarching Group Marketing strategy.

Supporting the Head of Consumer Marketing to build data driven insights programs, using metrics to provide recommendations for optimization and innovation to launch new products. This role will intersect and collaborate with a large network of internal stakeholders across many varied divisions enterprise-wide, so your ability to build strong relationships and negotiate with influence will be key to your success in bringing everyone together.

You’ll be part of a team that are smart, support each other, and love what they do! All your experience and commercial ideas can be combined in an open-minded environment where best practice and a customer first attitude prevail to deliver great results. Be part of an organisation where you’ll deliver unique customer value in the consumer banking industry.

Ideally this role will be based in one of our main office locations: Melbourne, Sydney, Adelaide, or Bendigo, however we’re also open to people working remotely and will consider applicants based anywhere in Australia. As strong supporters of flexible working arrangements let's talk about how this role could be made flexible to help better balance your life and work.


As the Senior Marketing Manager-Cards and Deposits you will:

  • Support the Head of Consumer Marketing to develop artifacts: Marketing Strategy, Budget, Annual Marketing plan, Quarterly Marketing plan, Quarterly targets and initiatives, regular communications, and presentations
  • Work with Marketing specialists to develop the channel strategy aligned to the Marketing plan
  • Identify and explore opportunities to develop Marketing initiatives utilising various media
  • Launch new products using customer insights and data to build the go to market plans and execute
  • Develop relevant analytics and reporting to measure performance of marketing activities and provide recommendations
  • Lead, coach, and mentor a team of subject matter experts
  • Develop and foster influential relationships with all key internal and external stakeholders, actively seeking new opportunities to positively influence business outcomes


To be successful in the role, you'll have:

  • A relevant tertiary degree in Finance, Economics, Marketing or Project Management
  • Prior experience in a Senior Marketing Manager role, ideally within Banking and Financial Services
  • Prior experience in leading, coaching and mentoring a team
  • Demonstrated expertise in launching products including go to market strategies and implementation
  • Proven capability in developing and delivering integrated marketing campaigns via traditional and digital media channels; inbound and social media
  • Advanced knowledge of insights derived from post campaign reporting and analysis to inform strategic and tactical roadmaps
  • Ability to identify opportunities and leverage changes or trends across Australia’s Banking and Financial Services industry
  • Advanced stakeholder management and influencing skills
  • Strong presentation skills to deliver formally to both internal and external audiences
  • Highly developed commercial acumen, understanding core business and marketing metrics


At Bendigo and Adelaide Bank we believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury, or disability to equitably participate in the selection process.

If you’re excited to be part of an organisation with a rich history and a bright future - then this could be the role for you! Apply now.

Closing date: Jun 27, 2021

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