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Social and Content Specialist (Agri focus) - permanent part time

  • 932944
  • All Locations
  • Sydney
  • Brisbane
  • Adelaide
  • South Australia
  • Bendigo
  • Melbourne
  • Victoria
  • Part Time
  • Closing at: Aug 21 2022 at 17:00 AEST


To be Australia’s Bank of choice we need to be constantly changing and evolving, offering our customers creative and innovate products and services.


Our Brand, Media, and Content team are marketing experts delivering best in class solutions to support the organisation’s digital content strategy. Within this centre of excellence sit the Content and Social Engagement team where we currently have an opportunity for a Social and Content Specialist who will focus on our Rural Bank brand, in a permanent, part time capacity: 0.6 FTE / 45 hours per fortnight.  This role can be based in any locations and regional candidates are encouraged to apply. 


As the subject matter expert on all things social media related, this key role will manage all our channels to ensure our online communities continue to be captivated with inspiring, educational, and interesting digital content.  We’ve got so many amazing stories to tell, so you’ll have a rich pool of content to choose from to bring things to life online. There is plenty of artistic freedom and scope here to explore your most creative ideas and really challenge the status quo!


Join a small and supportive team that are passionately dedicated and proud to be subject matter experts and custodians of the bank’s online communities and digital social content. Your strong stakeholder engagement experience and creativity can be combined within a collaborative, open-minded environment where all ideas are heard, and you’ll be given genuine flexibility.


As the Social and Content Marketing Specialist you’ll:

  • Source, produce, and deliver quality digital content that delivers against the banks digital content strategy and agreed content pillars
  • Grow and engage our social media communities through financial education, branded storytelling, campaigns, and tactical product initiatives
  • Proactively support content initiatives and campaigns that align with the digital content and group marketing strategies as well as the group’s vision and overall strategy
  • Manage and produce content for the banks blogs with internal and external writers
  • Build, nurture, and maintain partnerships and engagement with our stakeholders across the organisation
  • Proactively be aware of new and emerging social media platform trends and updates
  • Work with the Social Operations team on brand risk and crisis management



To be successful in the role, you'll have:

  • Extensive experience successfully managing social media pages, online communities, and online content with a passion for social media and video, being highly aware of online trends
  • Exceptional content creation: demonstrating advanced skills across copywriting, image and video editing, creative concepts, audience engagement, online community building, and usage of measures to understand content performance
  • Expert knowledge utilising social measurement, scheduling, and monitoring platforms: eg Sprout Social, Google Analytics, etc
  • A strong understanding of the workings of online content as it relates to SEO optimisation
  • Demonstrated experience with paid social content and campaigns
  • Experience with Canva or VistaCreate to create social assets - highly regarded
  • Experience with Agriculture, from a marketing or personal perspective - highly regarded
  • A relevant tertiary qualification in Media, Marketing, Journalism, Communication, or related discipline - highly regarded but not essential


At Bendigo and Adelaide Bank we believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury or disability to equitably participate in the selection process.


If you’re excited to be part of an organisation with a rich history and a bright future - then this could be the role for you! Apply now.

It is a condition of employment with the Bank that you are fully vaccinated against COVID-19, unless you have a medical contraindication or acute illness which prevents you from receiving the vaccine and you provide satisfactory evidence of this to the Bank.


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