Digital Marketing Reporting Specialist

Closing date: 9 May 2024

About the role and team 

Our Digital Marketing Centre of Excellence delivers rich, digital experiences that acknowledge customer’s choice and are relevant to their diverse and evolving needs.  

Within this Centre of Excellence sit Digital Marketing Reporting and Analytics, a team of SMEs delivering digital analytics solutions and initiatives across Group Marketing. 

We have an opportunity for a full-time permanent Digital Marketing Reporting Analyst to join our team. Reporting into the Digital Marketing Reporting and Analytics Manager you will define, document, develop, and deliver timely and relevant data reports and channel indicators that identify consumer behaviour across marketing platforms.  

Collaborating closely with the Data Insights team, Digital Marketing, and Group Marketing stakeholders to deliver expert knowledge and solutions for digital customer data flow, conversion, and reporting. Your regular reporting and provision of deep insights will assist stakeholders to track performance of marketing activity and improve our customers online experiences. 

You’ll bring your marketing analytics skills with PowerBI, Google Analytics, Google Tag Manager, and SQL as well as a basic understanding of HTML, Javascript, and CSS to a role where you’ll have the opportunity to add value as you grow your career with us.  

Join a small team with a wealth of technical expertise that work collaboratively to support each other. Be part of an organisation that are investing heavily in technology and data to be innovative and always put our customers first. 

We offer flexible work options that put our people first, including a hybrid model with a minimum of two days per week based out of our Melbourne, Adelaide, Sydney, Brisbane or Bendigo office. 

About you 

As a Digital Marketing Reporting Specialist, you’ll get to: 

• Produce succinct and accurate reports and dashboards to track business performance against an established criteria such as campaign performance targets and conversion rate 
• Deliver reports and dashboards to monitor effectiveness indicators: pageviews, call to actions, leads generated, sales, etc 
• Analyse digital user behaviour, trends, and conversion paths to provide insights and recommendations to improve performance and accuracy 
• Capture digital and user interactions on digital platforms via Google Tag Manager or related tag management platform  
• Execute media tracking accuracy; management of campaign codes, channel attribution, cross tagging technology alignment  
• Monitor brand, industry trends, business changes, and competitor performance to identify opportunities and add value  
• Contribute ideas to enhance customer experience across digital touchpoints and champion accessibility and inclusivity for customers across digital platforms 
• Participate and lead digital projects including: 3rd party data integrations, attribution, and more 

 To be successful in the role, you'll have:  

• Google Analytics and Google Tag Manager certifications 
• Prior experience in a digital marketing team or analytics team, ideally in a regulated industry 
• Demonstrated experience with 3rd party marketing tools: Google Ads, Microsoft Ads, Facebook, etc 
• Exceptional analytical, numerical, and reporting skills, being able to problem solving and work with large data sets 
• The ability to communicate complex quantitative analysis in a clear, precise, and actionable manner 
• Demonstrated experience working with data visualisation tools such as PowerBI
• Demonstrated experience using SQL for dataset extraction from databases 
• Knowledge of web standards including HTML, CSS and Javascript 

We offer flexible work options that put our people first, and a hybrid model of two days in a local Head Office per week.